My specialty is immersion.
I meet the consumer. I hang out with them. I practice the art of talking to people. And listening to what they say. There's some low tech involved, to compliment the screen work.
I have a mission: bring something back. An artifact, or a story. This is how I get to ideas.
I explain what's happening. What's important. What the consumer is doing. And why.
This is the fuel for consumer engagement.
My promise, then, is to reach the consumer through sharper communications, services or utilities - the constitutes of the brand experience.